The ARChive of Contemporary Music Announces Brazilian World Music Day
NEW YORK, November 22, 2011 –

The ARChive of Contemporary Music (ARC) announces the launch of Brazilian World Music Day. In collaboration with Columbia University Libraries, and with the support of Founding Partners Gracenote and the Internet Archive, ARC will lead an online effort to celebrate Brazilian music and catalogue tens of thousands of recordings from around the world in a single day: September 7, 2012, Brazil's National Day.


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In 2011, ARC launched the first "World Music Day" celebrating Islamic music and culture. This site was accessed by more than 250,000 people
worldwide on the initial date and still gets over 2,000 visitors daily. The project was awarded the prestigious "Innovative Use of Archives Award" by the Archivists Round Table of Metropolitan New York.

Building on this success ARC will create the first Brazilian World Music Day (BWMD). BWMD will be a website used to present, promote, and explore the rich cultural heritage of Brazilian music. ARC will invite real-time global grassroots participation by artists, fans and scholars. BWMD will offer videos, histories, seminars, concerts, lectures, sound files, sheet music, album cover art galleries, essays, blogs, photos and links all highlighting the importance and beauty of Brazilian music. In addition, it will educate a global audience about the cultures many genres and facets. With Google maps ARC will create an interactive map that will pinpoint and link genres and artists by region.

A major component of BWMD will be the database describing ARC's Brazilian Music Collection and Brazilian recordings held by all archives and libraries around the world. ARC is already the largest collection of Brazilian music outside of Brazil, with more than 5,000 recordings. The archives goal is to grow this collection of 78s, LPs and CDs in partnership with a cultural institution in Brazil. Information on all Brazilian recordings in the world will be posted in a freely available online database for reference and research as part of the website.

The project director for Brazilian World Music Day is New York based producer B├ęco Dranoff, known for his work with Bebel Gilberto, The Red Hot Organization (Red Hot + Rio projects) and the documentary Beyond Ipanema: Brazilian Waves in Global Music.

The ARChive of Contemporary Music, now in its 25th year, is the largest collection of popular music in the world, with over two million recordings. It is supported by a Board of Advisors comprised of leading musicians,  songwriters and directors, including David Bowie, Jellybean Benitez, Jonathan Demme, Michael Feinstein, Youssou N'Dour, Lou Reed, Keith Richards, Nile Rodgers, Todd Rundgren, Fred Schneider, Martin Scorsese, Paul Simon and Mike Stoller.

Columbia University Libraries/Information Services is one of the top five academic research library systems in North America. The collections include over 11 million volumes, over 150,000 journals and serials, as well as extensive electronic resources, manuscripts, rare books, microforms, maps, and graphic and audio-visual materials. The services and collections are organized into 22 libraries and various academic technology centers. The Libraries employs more than 500 professional and support staff. The website of the Libraries is the gateway to its services and resources: library.columbia.edu.

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11/22/11 CUL