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Course Guide: NYC: Innovative and Entrepreneurial Solutions to the City's Complex Challenges

General Resources

  • Associations Unlimited
    Contains over 145,000 detailed entries for organizations all over the world including U.S. regional and national associations, and international associations.
  • Small Business Sourcebook: The Entrepreneur's Resource
    HD2346 .U5 S65 (Watson Library reference stacks)
    Comprehensive guide to sources of information on all aspects of small business. Covers over 350 topics related to starting and running a small business.
  • Small Business Profile: New York (SBA)
  • Standard & Poor’s Industry Surveys via Standard & Poor’s NetAdvantage
    Comprehensive overviews of various industries media, transportation, and financial services.
  • ULI Development Case Studies
    Case studies of commercial and residential development projects

Demographics (relates to all projects)

  • American Factfinder
    Contains population, housing, economic and geographic data from the US census bureau.
  • Community District Profiles
    This annual publication includes not only data about community districts but also the Community Boards' own annual assessments of their needs.
  • Infoshare Online
    Infoshare, produced by Community Studies of New York, is a database of official New York City statistics, including census (1980-2000), Housing and Vacancy Survey, crime, health & vital statistics, public schools, etc. You can build tables profiling an area in the city, using any unit of geography -- from city or borough to ZIP code, census tract, community district, police precinct, neighborhood, health area, and more.
  • MPA Market Profile Analysis
    HC107 .N7 M63 (Watson Library reference stacks)  
    Consumer and business detailed demographic profiles at the zip code level. 
  • My Neighborhood Statistics
    My Neighborhood Statistics lets New York City residents know how City agencies are performing in their neighborhood by viewing locally mapped performance statistics using a street address or intersection. Color-shaded maps also allow for easy comparisons of highs and lows in different neighborhoods. It provides year to year neighborhood and citywide comparisons for agency performance data, as well as month to month and citywide comparisons for select services.
  • SRDS: Local Market Audience Analyst
    Provides statistics and reports on local market profiles, demographics, and lifestyle analysis.

Project-specific resources

Audience development

  • Entertainment, media and advertising market research handbook
    Markets, trends, consumers, and company information for the entertainment and media sectors.
  • Intermedia Dimensions
    HF5801 .I584  (Watson Library reference stacks) 
    Qualitative and quantitative intermedia comparisons; reach, frequency, CPMs of content in a variety of media.
  • MRI+
    Survey of consumers across the United States about their use of and preferences for various consumer products.
  • TV Dimensions
    HE8700.8 .T917 (Watson Library reference stacks)
    Comprehensive presentation of data on viewing patterns, audience demographics, reach & frequency, etc..

Downtown Jamaica/"Airport Village"

Film/New Media Incubator

Hospitality

NYC Taxis/Transportation

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News & Journal Articles

  • Business Source Complete
    Covers business, marketing, management, accounting, finance, international business, econometrics/ economics; includes the Harvard Business Review.
  • Crain's New York Business
    Excellent source of local New York business news and statistical information. 
  • Factiva
    Full text business news including local newspapers such as New York Times, New York Post and New York Daily News.
  • ProQuest Entrepreneurship
    Includes publications and multi-media related to the topic of entrepreneurship.

Research Guides

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