E-Resource Branding


The Library is the Brand

Library branding is more important than the vendor's or publisher's corporate brands. Our users' experiences indicate a lack of awareness that they are using library resources. Our continued funding for electronic resources and our ability for continued business with vendors and publishers hinges on library branding.

It is critical that Columbia University Libraries branding be prominent and consistent across all of our web properties and services.

CUL expects the option to place prominent branding on vendor and publisher pages and services, per the options listed below.

For more information, email cul-ner at columbia dot edu.

Fully Functioning Library Banner (Option A)

 

This is the desired level of branding across Columbia University Libraries electronic resources.

Design Requirements

  • The CUL banner should have top presence, above any vendor, publisher, or product logos or branding.
  • The CUL banner should be accessible across all pages of the e-resource(s).

Functional Requirements

  • The Columbia University Libraries banner should be fully interactivce and clickable with drop-down menus, per the following examples.
  • Advertising should not be placed on pages or services associated with library resources. For the avoidance of doubt, this does not include advertising that is part of the content itself, such as ads found within journals, magazines, archival or primary source material, etc.

 

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Library Prominent Banner (Option B)

Design Requirements

  • The Columbia University Libraries banner should be the main and largest branding/logo on the page.
  • The CUL banner should have top left presence, above any vendor, publisher, or product logos or branding.
  • The CUL banner should be accessible across all pages of the e-resource(s).

Functional Requirements

  • Columbia University Libraries banner should be clickable back to library home page, http://library.columbia.edu/.
  • A link to "Ask a Columbia Librarian" should be on the site, http://www.columbia.edu/cgi-bin/cul/resolve?lweb0031.
  • Advertising should not be placed on pages or services associated with library resources. For the avoidance of doubt, this does not include advertising that is part of the content itself, such as ads found within journals, magazines, archival or primary source material, etc.

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